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OWAY organic way of life

Organic Way (OWAY) is the word's first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients. Our green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins.

Oway products take root on our family's biodynamic farms in Bologna, Italy- where Italian quality meets nature.

Organic Way: Products
Bright Red Lipstick

Organic hair care

Exclusive, sublime organic shampoos and conditioners artfully crafted with biodynamic botanicals and ethical ingredients that maintain and repair hair.


Style & Finish

A creative, versatile styling line that lets you define and sculpt your style with powerful organic ingredients, while freeing yourself from toxins found in common salon products.

Dramatic Profile


I work with OWAY ( organic way ) the world's first professional nourishing ammonia-free colouring system with biodynamic, fair trade ingredients and pure essential oils, activated with a fluid developer based on illipe butter.
Ammonia-free lightener with organic essential oils and kukui butter. Nourishing and no aggressive. Moisturises and protects the hair and scalp wothout discomfort.

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